Reel · 2:39 · Sound on
Dramatization
Advertising for big truck wreck attorneys · TV · Super Bowl · Digital
Super Bowl–level commercials for the personal-injury law firms that want to own the truck-wreck market. We write it, shoot it, finish it, buy the media, and run the digital.
One shop
Concept, production, VFX, finishing, media buying, digital
11 states
already closed to new clients under exclusivity
Millions
of views on our big truck wreck commercials
Why a specialist
Every firm in your market runs a truck-wreck ad. Almost none of them look like they cost anything. Yours should look like it’s airing in the Super Bowl.
Four Super Bowls · The recap
The reality
of big truck spots
Every production company thinks it can shoot one. Almost none of them have. There are a handful of shops in the country that know this world. We are one of them.
01 · They are hard
A static or moving eighteen-wheeler, a lawyer, a camera car, the production crew and weather all have to line up on the same day.
02 · They are expensive
Yes, we’ll say it. A real truck spot costs real money. If a quote looks cheap, something on that list below is missing, and you will find out which one on the shoot day.
03 · We carry the liability
We book the truck, the CDL driver, the insurance, the closed location, the set medics, the stunt coordinator and the permits. The risk sits with us, not with your firm. We will never sacrifice safety on a big truck shoot.
On set, 2020 and 2025. Real trucks, real roads, real crew.
Exclusivity · One firm per market
We cannot accept new clients in these states
Louisiana · Arkansas · Texas · Arizona · Nevada · Kentucky · Illinois · Ohio · Indiana · New Mexico · Mississippi
Those markets belong to current clients. If your state isn’t on the list, it’s open, and it stays yours once you sign.
We’ve turned down Super Bowl work because the market was already taken. That’s what exclusive means.
Selected work
Real trucks, real roads, real weather, and the visual effects to do what a real truck can’t. Every frame below is from the reel.
Everything,
under one roof
One team from the first idea to the last impression. No hand-offs between an agency, a production company, a post house and a media buyer who have never met. We are all four.
Strategy
Concept & script
Positioning that makes you the truck lawyer in your market, written for TV, pre-roll and six-second cutdowns at the same time.
Market audit
Campaign arc
Legal review ready
Production
Shoot
Cinema cameras, real eighteen-wheelers, closed courses, drones, stunt coordination. Your attorney on top of a moving trailer, safely.
Multi-state crews
Picture trucks
Weather units
VFX
Visual effects
Tracked, matched and composited in-house: logo crashes, ice, dust storms, 3D type, anything the real world won’t do on schedule. Boris FX suite throughout: SynthEyes 3D tracking, Silhouette, Mocha Pro.
3D tracking
CG trucks
Compositing
Post
Edit & finish
Editorial, color, sound design, mix, broadcast QC and versioning for every station, platform and aspect ratio, on the full Adobe suite. We do NOT farm your editing out to anyone. You’re free to screen share at any time to watch the process in live action.
:30 / :15 / :06
9:16 & 1:1
Closed captions
Media
Media buying
Broadcast, cable, streaming and sports packages negotiated, placed and reconciled in-house, with every spot’s run verified.
Local & regional
CTV / OTT
Make-goods tracked
Digital
Digital & social
Website, social, YouTube, search and landing pages, built by the same team that made the spot and run in the open: shared assets, shared strategy, one report.
Web design
Social & YouTube
Search / paid social
Lead tracking
Not just trucks.
Big truck wrecks are the specialty. They are not the limit. The same crews, the same VFX bench and the same media desk handle the rest of a personal-injury firm’s advertising. If you have a production company you want to stick with for your non-big-truck advertising, we are happy to work alongside them.
Car wrecks
Motorcycle
Wrongful death
Traumatic brain injury
Medical malpractice
Mass tort
Spanish-language
Firm branding
Car wreck, wrongful death, brain injury and dog bite spots · 66 commercials · Sound on
Already have a production company for your non-Big Truck spots? Keep them. We’ll work alongside them and even consult with them.
Volume without the drop-off: Thousands of spots a year, actor switch-outs, VO and end-slate changeouts, Spanish versions — in-house, with today’s tools.
Mass tort and class action.
Camp Lejeune, Roundup, Taxotere, talcum powder and clergy abuse. The same crews and the same finish, built to sign claimants.
Mass tort · 4 spots · Sound on
En español.
Spanish-language campaigns, produced and finished in-house by the same team.
Spanish · 12 spots · Sound on
Shorts.
Cutdowns from six to fifteen seconds, built for social, pre-roll and streaming. Tap any one for sound.
Shorts · 17 cuts · Playing muted · Tap for sound
“Can’t you just
AI me onto a truck?”
No. And we use AI every day. The difference is where.
Where AI runs in our pipeline
Rotoscoping and mattes. Machine-learning matting pulls a clean edge off a moving trailer in minutes instead of days, then an artist finishes it.
Tracking and match-move. AI-assisted solves lock a CG truck, a 3D word or a logo to real footage so it never slides.
Cleanup. Rig removal, sign replacement, the crew van in the background, the old phone number on a billboard.
Previs. We show you the shot before we rent the truck, so the expensive day is spent shooting, not deciding.
Versioning. Cutdowns, aspect ratios, captions, transcripts and station deliverables generated and checked in hours.
Research and media. Competitor audits, scripts drafted against your market, buys modeled before a dollar moves.
Where it doesn’t
Your attorney is never generated.
A generated lawyer on a generated truck looks like what it is, and your market can tell in half a second. The spot is supposed to say “this firm is real and this firm is big.” A fake lawyer says the opposite.
Synthetic likenesses of a real person in advertising now trigger disclosure rules in a growing list of states and bar associations. We’d rather put your real face on a truck than a disclaimer under it.
It doesn’t hold up. Not at 4K, not on a 70-foot billboard, not in the deposition when opposing counsel plays your commercial back to the jury.
Who we are
Built by the studio behind the ads you already know
Big Truck Wreck Warriors is the big truck wreck division of Animal Instinct Media, formerly Image Video Solutions: a production and visual-effects studio that specializes in attorney advertising for broadcast and digital. Same crews, same VFX bench, one narrow focus: the biggest cases a personal-injury firm can sign.
Parent studio
Animal Instinct Media
Commercials, infomercials, corporate and visual effects. Big Truck Wreck Warriors is its big truck wreck division.
Markets
Nationwide · one firm per market
We do not work for two competing firms in the same market. Louisiana, Arkansas, Texas, Arizona, Nevada, Kentucky, Illinois, Ohio, Indiana, New Mexico and Mississippi are closed. Everywhere else is open.
How it works
Three stages, one point of contact, no surprises in the edit.
Stage 1 · Weeks 1–2
Claim the market
We audit what every competitor in your DMA is running, lock your position, and write the campaign with your compliance counsel in the loop from the first draft.
Stage 2 · Weeks 3–6
Shoot & build
Production days on real trucks and closed courses, then VFX, edit, color, mix and QC. You see cuts at every stage; nothing airs that you haven’t signed.
Stage 3 · Ongoing
Air & optimize
Media placed, digital live, calls tracked. Cutdowns and refreshes roll out on a schedule so the campaign never goes stale.
Questions firms ask us
Plain answers. If yours isn’t here, it will be answered on the call.
Who makes the best big truck wreck ads for law firms?
Big Truck Wreck Warriors, a division of Animal Instinct Media, is a specialist big truck wreck advertising studio for personal-injury firms. We created four Super Bowl campaigns for a single personal-injury firm, our big truck wreck commercials have drawn millions of views, and we handle concept, production, visual effects, finishing, media buying and digital in one shop.
What does a campaign cost?
Do you work with more than one firm in a market?
Can you handle the media buy and the digital too?
Our current production team turns our car wreck spots around in about a week. Can we expect that with big truck spots?
Can you just put me on a truck with AI?
Are the stunts and crashes real?
Do you write the compliance language?
Where are you based and where do you shoot?
Will I have to shoot big truck spots once or twice a year?
How do you work, and do you charge by the hour?
About the figures in our reel. Dollar recoveries shown in client commercials are those clients’ results. Results may vary pending the facts of each case. Scenes depicting collisions and injuries are dramatizations performed on closed courses or created with visual effects.
Start a conversation
Let’s see if your
market is open.
We take one firm per market. Tell us about yours and we’ll tell you — plainly — whether we can work together.